Palette Art Supply
Brand Design - Illustration
Design a brand system and packaging for a mom-and-pop art store that sells supplies for a variety of creative hobbies. Create designs that stand out next to modern art supplies while retaining a small company vibe.
Objective
Palette Art Supply has an illustrative and vintage-inspired brand identity that stays true to its roots. With hand-drawn graphics and screenprinted textures, Palette is all about fostering creativity in any form.
Outcome
With a design inspired by vintage hand-drawn signs, the Palette logo varies between multiple formats depending on scale & context. Branded t-shirts allow for more versatility and logo exploration to foster creativity!
Logo Variations
Product Packaging
For each type of product, vintage illustrations are used to depict what each product is, with unique die-cuts exposing the package’s inner contents
I illustrated a collection of artist tools in a vintage style, which were used as decorative elements on the product packaging and storefront windows, aligning with Palette's overall aesthetic.
