Spring Jam
Branding — Event Design
Rebrand the University of Minnesota's annual spring carnival branding, spotlighting its rides and games. Employ dynamic colors and captivating graphics tailored to resonate with our target audience: college students.
Objective
Combining typography and graphics reminiscent of a vintage carnival with bright colors and playful layouts, the new Spring Jam™ branding increased excitement for the event amongst college students.
Outcome
Using a font true to the style of old carnival posters, I created three formats for a Spring Jam™ logo to use across all designs. I created original graphics to curate a vibrant carnival vibe for the event.
Logo & Theme
As a large-scale event, Spring Jam™ required the design of various forms of media. This included but was not limited to:
Social media posts
Digital & Print Advertisements
Promotional items
Building banners
Event signage
Gifs
Informative Design
Prior to the event, building banners and yard signs were placed around the UMN campus. These were designed to be cohesive with the Spring Jam™ branding while still providing the necessary information for the event.
Consistent Layout
To enhance readability on larger signs during the event, I designed a layout that could seamlessly adapt across different signage without the need for unnecessary alterations.
