Brand Design — Packaging Design
Ripple
Create an alcohol & mixer brand that captures the essence of a vibrant and carefree summer, utilizing unique graphics to stand out on shelves next to existing mixer brands.
Objective
Ripple employs a bright and inviting color palette, playful typography, & simple poolside imagery to create an aesthetic that exudes warmth and fun.
Outcome
My market research showed many mixer brands relied on realistic fruit imagery. To stand out, I developed a unique brand identity, emphasizing color and graphics instead of imagery to highlight each drink's flavor.
Mixers & Seltzers
Drawing inspiration from a blue summer sky, I developed a neutral color scheme for products with no specific flavor, as seen on the seltzer box and vodka packaging.